PROJECT JERKY Crunch Division

Lab-Built Crunch.
Savage Flavor.

Small-batch beef jerky engineered for a clean snap and a bold finish. No fillers. No mystery binders. Just real beef + real spices.

Shop the Crunch
Crunch-First Texture
Snap > chew
Zero Fillers
Beef + spices only
Small Batch Made
Fresh runs, packed fast

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Lowest-friction choices. Clean crunch. Fast checkout.

Best first order

Starter Pack

A perfect lab sample run: the crunch + the full flavor range.

  • Electric Lemon Pepper
  • Smoked Voltage BBQ
  • Seoul Reactor
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Fresh batch rotation. Built for repeat buys.
No account required. Apple Pay / Google Pay supported (if enabled).
Core flavor

Electric Lemon Pepper

Bright citrus hit. Savory pepper finish. Clean snap.

  • Zesty lemon brightness
  • Electric pepper heat
  • Perfect snap texture
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Limited drop

Seoul Reactor

Deep Korean chili heat with a bold, lingering finish. Not subtle.

  • Authentic gochujang depth
  • Nuclear umami explosion
  • Fermented chili heat
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Rotates by batch. When it's gone, it's gone.

The Crunch Process

Science vibe, real-food execution. No cheesy mad-scientist stuff.

01
Select the cut
We start with quality beef and trim for texture.
02
Spice + rest
Real spices only. Time does the heavy lifting.
03
Dry for snap
We finish to the point where it breaks clean.
04
Pack fresh
Small-batch packing so the crunch stays honest.

What "Crunch" Actually Means

Most jerky is built to chew forever. Ours is built to snap — like chips met jerky and decided to level up.

Chewy
Crunch
Set the dot position per product line later.
The Lab Standards
  • Zero fillers — no binders, no "mystery" additives
  • Real spices — flavor comes from seasoning, not junk
  • Small batches — made in a real hometown operation
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Proof, Not Promises

Replace these with real reviews as soon as you have them.

"The crunch is real. I didn't expect that snap."
— Local regular
"Finally jerky that doesn't feel like chewing a tire."
— First-time buyer
"Clean ingredients. Big flavor. Ordered again the same week."
— Repeat customer

Built for Habits

When it's crunchy + clean, it becomes a weekly restock.

Work snack
The "I need something now" solution.
Post-gym
Protein without the sugar crash.
Road trips
No mess. No cooler. Full flavor.
Pantry stash
Bulk buy once. Thank yourself later.
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Tried It at the Restaurant?

That's the point. Restaurant guests become online regulars. Scan the QR, grab a pack, then restock at home.

1 Scan QR
2 Starter Pack
3 Weekly restock
Order for Pickup / Shipping
Pro move: make your QR link to /#pjFeatured so guests land directly on "Start Here".
QR Landing Mode
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https://yourdomain.com/#pjFeatured
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FAQ

Keep it short. Answer the objections that block checkout.

Yes — the goal is a clean snap, not a long chew. Texture is the point.
Beef + spices. No fillers, binders, or weird additives.
Yes. Offer pickup and shipping so guests can restock at home.
Thursday drops keep it fresh and create a natural urgency without gimmicks.

Ready to Crunch?

Start with the Starter Pack. Then join the Thursday drop rhythm.

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